Digital Marketing Hacks for Retailers
Digital marketing and omnichannel is tough for today's retailers. They need to be everywhere all the time, and need to be all things to all consumers. Here are 3 things that can help set you apart and make your digital journey a little bit easier.
Know your keywords, use your keywords
Words you want to be known for, and knowing what words people use to search for solutions is called keywords.
Making a list of keywords and then using them on your website, in your descriptions and in your social media increase your chances of being found. Don't deviate from your keywords. All marketers are driven to say things differently, but if you don't use the exact keywords you choose, you won't be known for those keywords.
You're wondering...how important could SEO be?
53% of US consumers say that they research products using a search engine before deciding whether or not to buy (Google)
In case you're wondering whether that means something or not...The #1 result in Google gets approximately 32% of all clicks (Backlinko)
Be purposeful about your content
Keywords lead to building content that also helps Google to know what words should be associated with you and your business. That means that when you look at your website, don't be fancy with what you're trying to say and don't reinvent the words that you're using - stick to the keywords. The common phrases “We become what we repeatedly do.” or “I have to see a thing a thousand times before I see it once.” are true here. The more you repeat, the better chance Google ranks you for those keywords.
Between this and having keywords is the bread and butter of good Search Engine Optimization.
Even when you're doing social media - build your social calendar around your keywords so your message stays consistent and true.
Signage is important in store, it's important online too
Having proper signage in store helps consumers find products they are looking for. Having proper signage outside the store tells them whether they should come in and shop. Having proper signage online does the same thing. Make sure you're listed in places like Google and Yelp, and that your URL's in your social media are properly updated. In 2020, Canada had the highest percentage of their population, when compared to other countries, that actively tried to support local businesses, online or in-store, to strengthen their local economies. Making sure that your digital roadsigns are up will help Canadians continue to do this.
Digital marketing can be confusing with all the terminology and all the apps and technical requirements that marketers talk about but the three things above keep things simple and will help you move your business forward.
Make Your Keyword List
Put yourself in the shoes of your consumer… what types of topics would your target audience search that you want to be found for?
Create your online signage:
Take a look at your website and brainstorm areas to highlight your search terms
Tip: If you haven’t created a Google My Business account – do! This is a very simple and FREE way to help people in your area find your business. Learn more.
Interested in digging deeper into SEO? Check out this helpful resource:
How To Do Keyword Research for SEO: A Beginner’s Guide